DAYS OF CROATIAN CINEMA 2002
Commercials and Video Clips: Biased Marginalization
’The unclean’, functionally defined genres
such as music video and commercials are always regarded
with a certain amount of suspicion in the audiovisual media
reviews, although there is no reason why their form could
not be evaluated much in the same way as the form of similarly
unclean and functional political documentaries.
As a consequence
of such bias, many commercial and music works have not
even tried to enter the competition, so that this year’s
selection was quite thin. Though, there were some really
excellent works (Krasimir Ganèev’s commercials, the awarded
Robert Orhel’s music video for Pun kufer and Arsen
Dediæ), and quite a number of good ones. Still, it would
be hard to draw any definite conclusions about the such
unrepresentative presentation of the last year’s production.
Nikica Giliæ |
